about us

We’re a small team of researchers, parents, and health-conscious consumers who kept asking: What’s really in our food, water, and everyday life — and what can we do about it?
This site exists to simplify the science and help you take action. No fear-mongering. No pressure to go zero-waste overnight. Just honest, helpful info — and real product swaps you can trust.
We’re staying anonymous so the focus stays where it should: on the mission, not the messenger.

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Our Mission

We’re here to help families and everyday people make sense of microplastics and take small steps toward a healthier life.

Our Values

We believe in honesty, simplicity, and making cleaner choices without fear, pressure, or perfection.

“We won’t fix everything overnight. But we can choose one thing, one habit, one swap — and begin.”

WIM Team